Postgraduate Diploma in Strategic Marketing

Postgraduate Diploma in Strategic Marketing

by kensley

Who is the Qualification for?

This qualification is designed for learners who wish to pursue a career in the financial services industry, professional accountancy, banking and finance or management. The qualification equips learners with the essential skills and knowledge needed to pursue high level careers in all types of organisations in the public and private sector and within any industry.

Entry Requirements

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification.
  • Mature learners (over 21) with management experience (learners must check Kensley Graduate School regarding this experience prior to registering for the programme).
  • Learner must be 18 years or older at the beginning of the course.

 

Duration

6 Months

Delivery Method

  • 100% Online Delivery
  • Dedicated Online Mentor for each student
  • Learning content released online every other weekend

Key Assessment Method

Coursework (Total of 120 credits)

 

Module Specifications

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

Opportunities for Accredited Prior Learning

Yes.

Kensley Graduate School will evaluate each on a case by case basis.

Next Intake

November 2020

What is the next step after completion of this qualification?

Proceed to complete your MSc in the same field through the Top – up route.

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